i'm jordi. thirteen years a senior engineer and technical lead — pwc, then startups, a founder — and a certified facilitator. these days i run a studio of one — astral — building the platforms behind founder-led practices: booking, payments, membership, the daily ops. i build them, and i stay to run them.
i could point this at anything. i point it at the people whose work i share a room with. they have the gift and the students. what they rarely have is the one person who wires the whole thing together — the site, the booking, the payments, the membership, the ai, the day-to-day ops — into a business that runs without them holding it up.
that's the job i do — not a tool they have to learn, not an agency that disappears after launch.
thirteen years shipping production software — enterprise rigor at PwC, founding-engineer and technical-lead roles, infrastructure i own and run myself, in production, today.
and a certified facilitator: kundalini teacher, thetahealing instructor, years in ceremony and men's work. so i can build the machine and sit in the room without breaking the spell. for a founder-led, soul-led practice, you usually need both.
what i don't do: big-team management, ML research, enterprise sales. systems that run a practice end to end — that's my lane. the full track record — thirteen years, eight roles, pwc to founding engineer — is the record →
i built software the old way for thirteen years — a team per product, months per launch. then the math changed. i run my studio now as a fleet of ~26 agents that research, build, sell and ship around the clock. what used to need ten people, i ship in days, sometimes from a voice note on my phone.
the thirteen years didn't become useless — they became the thing that points the machine and catches it when it's wrong.
a community for women at a threshold — gatherings, a library, member profiles and the writing circle, held as one product rather than six tools.
a futures method turned into something you can buy into — the method, a closed-source indicator, a playbook and daily recaps, behind one door.
voix-off and dubbing, paris — a working portfolio in three languages, with the reel, the range and the casting path where a booker expects them.
forest farm and artist residency in mallorca — the offer held clearly enough that a guest knows what they're booking before they ask.
regenerative land and events — one link that carries the story, the offerings and the booking path, for guests and for partners both.
a sacred-architecture studio — portfolio and product line, plus an obra planner the crew opens on site every day (installable, offline-ready).
bespoke robes and textile goods — commerce that doesn't flatten the craft into a product grid.
a ceremony and land path — the first surface that carries the work rather than describing it.
plant-dyed slow fashion — a surface that lets the process do the selling instead of hiding it.
nine clients, every link live. each was researched, designed, written and shipped by a system i built and run myself — then i crafted and approved every word and pixel that carries the client's name. fast where it can be; human where it has to be.
i also build my own products — loka, harbor — and demos that show a shape before a client exists. those are capability, not client work, and i don't list them as clients. the full set is at the studio →
through the studio i replace a practice's scattered tools — bookings, payments, memberships, follow-ups, the admin — with one platform, then stay on to operate it. built once, run as a partnership, not a handoff.
the full picture — what it includes, the case studies, how engagements start — lives at the studio.