i'm jordi. thirteen years a senior engineer and technical lead — pwc, then startups, a founder — and a certified facilitator. these days i run a studio of one — astral labs — building the platforms behind founder-led practices: booking, payments, membership, the daily ops. i build them, and i stay to run them.
i could point this at anything. i point it at the people whose work i share a room with. they have the gift and the students. what they rarely have is the one person who wires the whole thing together — the site, the booking, the payments, the membership, the ai, the day-to-day ops — into a business that runs without them holding it up.
that's the job i do — not a tool they have to learn, not an agency that disappears after launch.
thirteen years shipping production software — enterprise rigor at PwC, founding-engineer and technical-lead roles, infrastructure i own and run myself, in production, today.
and a certified facilitator: kundalini teacher, thetahealing instructor, years in ceremony and men's work. so i can build the machine and sit in the room without breaking the spell. for a founder-led, soul-led practice, you usually need both.
what i don't do: big-team management, ML research, enterprise sales. systems that run a practice end to end — that's my lane. the full track record — thirteen years, eight roles, pwc to founding engineer — is the record →
i built software the old way for thirteen years — a team per product, months per launch. then the math changed. i run my studio now as a fleet of ~26 agents that research, build, sell and ship around the clock. what used to need ten people, i ship in days, sometimes from a voice note on my phone.
the thirteen years didn't become useless — they became the thing that points the machine and catches it when it's wrong.
20+ years of ceremony — retreats, integration, homestays, a detox program. five revenue streams, each its own intake and journey.
a private container that holds members between sessions — practices delivered at the right moment, and a path to becoming a facilitator.
a regenerative school of agriculture, bioconstruction and arts — unified enrollment, one calendar, a shop, many programs under one roof.
a regenerative neighborhood — a vision and its requirements made clear to aligned families, pricing in three currencies.
a sacred-architecture studio — portfolio and product line, plus an obra planner the crew opens on site every day (installable, offline-ready).
a bilingual platform for a whole town — events refreshed daily, a directory of practitioners and businesses, built to run itself.
each was researched, designed, written and shipped by a system i built and run myself — then i crafted and approved every word and pixel that carries the client's name. fast where it can be; human where it has to be.
more live work — including full product demos you can click through — at the studio showroom →
through the studio i replace a practice's scattered tools — bookings, payments, memberships, follow-ups, the admin — with one platform, then stay on to operate it. built once, run as a partnership, not a handoff.
the full picture — what it includes, the case studies, how engagements start — lives at the studio.